33 Irrefutable Laws of Content Marketing that Will Outlive the Internet

You’ve heard me say this before, but content marketing isn’t new. These days, we just call it something different than we called it before, which is fine. Heck, about 2000 years ago a group of like-minded people all worked together to write a book that was full of stories, answered lots of questions, and was loaded with calls-to-action. Today we call that book “The Bible.” Yep, the principles that made the Bible successful are no different than the principles that separate good from bad content marketing today. It is for this reason I decided to write the following 33 Laws, as I truly feel that if all companies understood what content marketing was as a “principle”—their ability to have success and then implement it would …

View the article at The Sales Lion by Marcus Sheridan here: 33 Irrefutable Laws of Content Marketing that Will Outlive the Internet