4 Ways to Generate Content From Every Employee You Have

A while back, I discussed a good bit about something I still feel is content marketing’s most potential powerful and useful tool—Insourcing—or the process of using a large portion of employees within a company to generate great content, and lots of it. Since that time, I’ve had some pretty exceptional experiences with companies/clients while implementing this culture of insourcing–watching them go through the journey of giving their team and staff the “what,” “how,” and “why” of content marketing–something that is essential for ultimate success. During this period of work and constant reflection, I’ve come to a much clearer realization as to why some companies are so very good at leveraging their employees, while others struggle mightily and ultimately fizzle …

Go to the article at The Sales Lion by Marcus Sheridan here: 4 Ways to Generate Content From Every Employee You Have