The Power of “We Screwed Up Marketing” to Save Your Brand and Business

5 years ago, Dominos Pizza was terrible. Their ingredients were cheap. The pizza tasted like it had been frozen, recycled, and then left out in the sun all day. And because of this their brand, and business, were on the brink of ruin. Then, one day, they made a simple statement to the world, which sounded something like this: “Our food sucks. But we’ve heard your complaints, we’ve listened, and we’ve made big changes. Give us another try.” Click here to view the embedded video. I can remember my thoughts as I watched that commercial on TV the first time: “Yes, your pizza does suck…Yes, you screwed up…Wow, you’re actually admitting it…and dang, your new pizza appears pretty good…” A few weeks later, after years of not…

View the article at The Sales Lion by Marcus Sheridan here: The Power of “We Screwed Up Marketing” to Save Your Brand and Business