The Two Most Powerful Words in the World of Content Marketing Right Now

I honestly believe 99% of businesses make content marketing much harder than it should be. They really do. And because they do, they get weak results. I’ve said it before and I’ll say it in just about every marketing presentation I ever give from this point on, but the great philosophy to successful content marketing comes down to a willingness to address subjects—good, bad, and ugly—that no one else in your industry is willing to tackle. This philosophy carries over to any realm, anywhere, at any time—B2B, B2C, whatever. It doesn’t matter. But it’s also this same philosophy that paralyzes most companies. If you’re asking yourself how this is so, just take a look at these examples: Consumer Question: What is the average cost of …

See the article at The Sales Lion by Marcus Sheridan here: The Two Most Powerful Words in the World of Content Marketing Right Now